Smart the First Ad Server to Be Certified by Nielsen Digital Ad Ratings in France and Europe
Campaigns distributed on mobile applications via Smart’s SDK can now be measured by Nielsen Digital Ad Ratings.
Paris, June 16, 2016 — The full-stack ad technology platform Smart, which is the leading mobile ad serving solution in France and Europe, has become the first ad server certified by Nielsen Digital Ad Ratings. Publishers that distribute campaigns on mobile applications using Smart’s SDK can now, with the help of Nielsen distributer Mediametrie/NetRatings, offer advertisers the means to measure audience campaign data.
Nielsen Digital Ad Ratings measures reach and frequency per campaign target. The measurements first combine anonymous and aggregated demographic data supplied by Nielsen data partners. The data is then adjusted using information gathered from Mediametrie/ NetRatings audience panels.
Of France’s top 50 editors, 70% use Smart’s full stack, a combination of its ad server and its integrated SSP, Smart RTB+. The incorporation of the Nielsen measurement is quite a breakthrough; for the first time, campaigns distributed on mobile apps can be measured using indicators such as reach, frequency and GRP (Gross Rating Points). These KPIs, similar to those Nielsen uses to measure television campaigns, will allow advertisers to make relevant measurements and evaluations.
“Smart is a pioneer on mobile. We’re continuously developing new solutions, with the aim of offering clients useful tools with which to maximize campaign efficiency. Nielsen is a market reference, so this integration provides added value for our publishers and their advertisers.” adds Cyrille Geffray, Smart CEO.
Bertrand Krug, VP of Médiametrie/NetRatings, “Nielsen Digital Ad Ratings has established itself as the leader in advertising campaign measurement; with the current growth in mobile advertising, integrating with Smart will allow us to bring further improvements to multi-device campaign performances.”
About Smart AdServer.com
Smart is the only independent full stack ad technology platform in programmatic and direct sales dedicated to the sell side. Our unique holistic approach gives control back to publishers allowing them to innovate and optimize all their monetization channels across all formats – display, rich media, native and video – and on all screens. With offices in 9 countries and 150 passionate employees, Smart empowers more than 600 publishers and ad networks worldwide by delivering ads to 30,000 sites and apps, including Genesis Media, Axel Springer, Le Monde, Wine Enthusiast and Ozy.com.
Smart: Céline Poindron – firstname.lastname@example.org – +33 (0)1 86 26 76 13
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